Skip To Content

What can an advisor do for me?

As you make decisions in all areas of your financial life, an advisor can offer personalized guidance on how to avoid common pitfalls and reach your goals


Key takeaways: 


  • A financial advisor should do far more than just pick investments.
  • An advisor can help you prioritize your financial goals, develop a plan to reach them and adjust along the way.
  • A major life transition — birth of a child, purchase of a home, second marriage, death of a parent — may be a good time to seek advice from a professional.
  • When the markets are choppy, an advisor can help you manage your emotions and put current events in perspective.


THE UNNERVING UPS AND DOWNS OF THE STOCK MARKET. The prospect of inflation undermining your buying power. Higher interest rates boosting the cost of borrowing. The financial world can be a daunting place. And even in the most placid of economic times, you face a confusing welter of rules and decisions surrounding retirement accounts, asset allocation, your retirement age and Social Security claiming strategies. Imagine, then, having a trusted ally who has seen what you’re going through many times before and has years of experience helping others like you navigate the choices that come with a complicated landscape. In other words, a financial advisor.


But if you’ve never worked with a financial advisor, you may wonder what one can really do for you, what the relationship is like, what financial decisions they can help with and how you know you’ve found the right match. Here’s what to expect.


A good financial advisor helps you identify your goals — and reach them

Often the decision to consult with an advisor is triggered by a life change, such as buying a home, inheriting money or starting a family. A good advisor always starts by identifying your goals — even your hopes and dreams — and then turns that understanding into a personalized financial strategy that can help you make those dreams come true.

New to Merrill? Connect with a Merrill Advisor

Would you like us to contact you?

By providing your contact information above, you agree that a representative of Merrill, the Brokerage affiliate of Bank of America Corporation, may contact you via telephone and/or email to discuss and/or offer investment products and services that may be appropriate for you. You agree that you are providing to us your consent for us to contact you regardless of any Do Not Call or Do Not Email privacy choices you may have previously expressed until you revoke this consent, or up to 90 days. You may revoke your consent at any time by notifying the Merrill representative.

Switch to Accessibility Friendly View

A conversation about your goals should cover all of your priorities — your family, your career, where you may want to live in the future, how much travel you’re longing to do and what your giving goals are. It may even uncover some goals (starting a business or learning to fly?) that you didn’t realize you had.


This upfront talk will also take into consideration where you are in your life: Are you nearing retirement and looking to relocate or just starting a family and anticipating college costs? Will your parents need eldercare in the future? Have you just become a grandparent? If so, do you have a will and inheritance plan in place?


5 things an advisor can help you do

Bullet 1 Prioritize your goals and create a personalized financial strategy with customized solutions to help you pursue them
bull's eye icon



bullet 2 Regularly review and rebalance your portfolio as markets — and your life — change
pie chart icon



bullet 3 Manage your emotions and help you stay on track check mark icon



bullet 4 Save for retirement — and develop a thoughtful plan to withdraw your assets so that you are less likely to outlive your money nest icon



bullet 5 Consider the tax consequences of your investment strategies and withdrawals
tax pdf icon


Once you’ve discussed all of that, you and your advisor can work together to identify and prioritize your goals. Only then will you talk about what sort of investments and financial strategies might help you meet them. “Then, as you reach life’s major turning points, you’ll want to keep checking in,” says Valerie Galinskaya, managing director and head of the Merrill Center for Family Wealth.TM “As your life changes, your priorities will change too, and your advisor should be able to help you make important financial decisions every step of the way.”


An advisor can do far more than create an investment strategy

“The financial strategy your advisor will help you create is like a personal financial road map you can follow and adapt to pursue your goals.”

— Valerie Galinskaya, managing director and head of the Merrill Center for Family WealthTM

No two people will have quite the same set of investment strategies or solutions. Depending on your goals as well as your tolerance for risk and the time you have to pursue those goals, your advisor can help you identify a mix of investments that are appropriate for you and designed to help you reach them.


But the decisions don’t stop there. An advisor can walk you through many complex financial choices. What if you inherit your parents’ home? Is it smarter to sell it and invest the proceeds or rent it out for income? As you approach retirement, you’ll be faced with important decisions about how long to work, when to claim Social Security, what order to withdraw money from your various accounts and how to balance your need for income with making sure your money lasts you for the rest of your life.


In fact, there are so many financial decisions to be made at every stage of life that, at some point, people often begin to wonder whether they might benefit from working with someone who has experience and access to a broad range of resources, in mortgage lending, for instance, or trust creation. Someone who can help them make sense of it all.


“Your advisor is best used as a partner who has the experience to help you navigate the opportunities and challenges of your financial life. The financial strategy your advisor will help you create is like a personal financial road map you can follow and adapt to pursue your goals,” says Galinskaya.


As you work toward your goals, a financial advisor can keep you on track

Once you’ve worked with your advisor to create a strategy that makes sense for you, you’ll meet periodically to make any needed adjustments based on market activity or changes in your life and the goals you’ve set for yourself. “Along the way, they can play an important role by helping to provide the objectivity you need to make more effective financial decisions,” says Galinskaya.


That objectivity can help you avoid the kinds of problems you might get yourself into over time like gradually taking on more investment risk than you can tolerate, buying a larger home than you can truly afford or setting too high a withdrawal rate once you retire. In particular, when markets drop or behave in unpredictable and unsettling ways, an advisor can be a valuable sounding board. By reminding you of your goals and the risk tolerance considerations you built into your investment strategy, they can help you stick to your plan or discuss potential adjustments that might be appropriate. By providing historical data that could remind you of the way markets have performed over the long term, they can help you keep your perspective.


“Financial advisors can be of great help if they will do the following two things,” says Dan Ariely, professor of psychology and behavioral economics at Duke University. “First, they can help us fight against our nature when the stock market goes wild,” he says. “And the second thing is that they can help us figure out how to spend our money more wisely — what to consider buying and what not to buy in order to maximize our quality of life.”


“Financial advisors can help us fight against our nature when the stock market goes wild, and they can help us figure out how to spend our money more wisely.”

— Dan Ariely, professor of psychology and behavioral economics at Duke University

The best relationship with an advisor is based on trust

Revealing your most intimate money profile to a stranger can make you feel vulnerable. So while your advisor doesn’t have to be your emotional confidant, they do have to be someone you trust and feel comfortable talking to face to face. And, if you’re married, that applies to both of you.


“It’s important to get a feel for whether they will take a goals-based wealth management approach to your strategies rather than just focusing on investments and what the markets are doing,” says Galinskaya. “It’s also critical to get a handle on how deep the advisor’s experience is in serving clients with a similar degree of wealth,” she adds. Other topics to consider: the range of offerings, such as investments, philanthropy, trust services, insurance, mortgages and other lending solutions, that the advisor and the broader firm can provide.


At its best, a relationship with a financial advisor should focus on your best interest and keep you informed so that you’re on the right path financially and can concentrate on the things you’re investing for — your passions in life, your priorities, your family.


Frequently asked questions

What does a financial advisor do?

How much does a financial advisor cost?

Do I need a financial advisor?

Are Merrill advisors fiduciaries?

Choose your advisor in a more personalized way

All our advisors are committed to putting your needs and priorities first. Find some who match your personal preferences too.


Try Advisor Match

Want us to contact you?

This material should be regarded as educational information on Social Security and healthcare costs and is not intended to provide specific advice. If you have questions regarding your particular situation, you should contact your legal and/or tax advisors.


You need to answer some questions first

Then we can provide you with relevant answers.

Get started