[music throughout]
On screen low angle shot of coffee shop exterior sign… clouds move across the blue sky in fast, time lapse motion
Welcome to the local coffee shop…
On screen interior of the coffee shop
where everyone starts their day…
On screen coffee shop footage montage
with their own special order
On screen coffee shop footage montage
just the way they like it.
On screen Kate and Ryan, posing to camera with animated typography
Kate & Ryan
Take Kate and Ryan for example…
On screen two espressos being made with “Kate” and “Ryan” appearing in condensation of the glass in handwritten font
they love their espresso
On screen Kate working from home
They’ve got two jobs…
On screen Ryan playing with his kids
two kids…
On screen Kate and Ryan playing with their kids
and not much time for…much else…
On screen Kate trying to work at her desktop
including planning for their future.
On screen Daniel posing toward camera
Daniel
Daniel’s always good for…
On screen Daniel picking up to-go cup with his name on it
a double latte “to go.”
On screen Daniel playing golf
He’s 5 years away from retirement, and suddenly…
On screen Daniel looking out the window with a coffee mug
he’s nervous.
On screen Ron and Michelle, posing for the camera with animated typography
Ron & Michelle
Ron and Michelle always know what they want
On screen coffee shop POS, displaying Ron and Michelle’s coffee orders changing
and it’s different every day.
On screen Ron and Michelle eating dinner at a restaurant
They’ve made a comfortable life for themselves…
On screen Ron and Michelle riding bikes…
and now they want their money to make a difference.
On screen 3-panel split screen of all personas
The one thing they all have in common? They all met with their Merrill advisors…
On screen 3 persona panels animate smaller and change to new pictures of each persona, with animated typography
Values | Goals | Preferences
to discuss what matters to them most – their values, goals and preferences… they reviewed potential investment solutions, and all decided they needed…
On screen animated typography
Merrill Lynch Investment Advisory Program
the ongoing advice and access to investment solutions available in the Merrill Lynch Investment Advisory Program.
On screen Kate and Ryan working on their taxes
Kate and Ryan have always worried about taxes…
On screen Kate playing with her kids
and paying for their kids’ education.
On screen Kate and Ryan reviewing their IAP plan on mobile device
Together with their advisor, they created a personalized plan...
On screen view over Ryan’s shoulder of mobile device showing PWA screen
that includes investment strategies that seek to increase tax efficiency…
On screen Kate and Ryan reviewing their plan on mobile device with animated typography
Kate & Ryan
Strategies to help manage taxes
College funds for the kids
which could help them fund their kids’ college plans.
On screen Kate and Ryan heart-hand selfie
That’s so Kate and Ryan.
On screen Daniel, looking unsure
Daniel’s not sure he’s ready for retirement.
On screen Daniel at work
He’s worked in software for 30 years…
On screen Daniel at home reviewing retirement plan on POS
so his advisor thinks he should diversify…
On screen Daniel relaxing in a hammock
and focus on what matters to him, like the environment...
On screen Daniel reviewing his budget and plan
but he’s also focusing on how much this investment program will cost.
On screen Merrill Asset Allocation Strategy on mobile phone screen
His advisor is transitioning his software hooldings into a more diversified portfolio based on his personal tolerance for risk…
On screen Daniel playing golf with his son with animated typography
Transition to diversified portfolio
Invest in alternative energy companies
Annual asset-based fee
and investing in strategies that emphasize alternative energy, all for an annual fee based on his assets in the program…
On screen Daniel smiling and taking a selfie with family
which makes Daniel very happy.
On screen Ron and Michelle relaxing poolside
Ron and Michelle want to prepare for retirement and still do good things…
On screen Michelle walking with mother
like taking care of Mom and Dad…
On screen Ron and Michelle preparing dinner
and investing in companies that align with their values.
On screen Ron and Michelle meeting with their advisor
They worked with their advisor to create strategies consistend with their beliefs and personal values
On screen Ron and Michelle reviewing plan on laptop
while avoiding companies they’d prefer not to own…
On screen animated Digital Wealth Overview screen on laptop
and they’re updated with a personalized Digital Wealth Overview video on MyMerrill…
On screen Ron and Michelle jogging with animated typography
Values-driven investment strategies
Updates through Digital Wealth Overview
showing their full financial picture. And knowing Ron and Michelle…
On screen Ron and Michelle meeting with their advisor
they meet with their advisor to adjust the plan… as often as needed.
On screen coffee shop footage montage
When it comes to coffee, everyone has their own custom order…
On screen coffee shop footage montage
just the way they like it… and the same goes for their investments.
On screen animated typography
Merrill Lynch
Investement Advisory Program
If it’s right for you, the Merrill Lynch Investment Advisory Program can provide access to personalized advice…
Access to
Personalized advice
On screen animated typography
Access to
solutions and strategies
and offers investing solutions and strategies for you…
You
On screen 3-panel split screen of all personas
and them… and him… and them.
Bank of America logo animation
Merrill logo animation
Talk to you advisor about the Merrill Lynch Investment Advisory Program.
Talk to your advisor and ask if the Merrill Lynch Investment Advisory Program is right for you… what would you like the power to do?
PLEASE CLICK ON THE TRANSCRIPT BUTTON AT THE BOTTOM OF THE PLAYER TO READ IMPORTANT INFORMATION.
IMPORTANT INFORMATION
Investing involves risk, including the possible loss of principal.
Asset allocation and rebalancing does not ensure a profit or protect against loss in declining markets.
This material does not take into account a client’s particular investment objectives, financial situations or needs and is not intended as a recommendation, offer or solicitation for the purchase or sale of any security or investment strategy.
Merrill offers a broad range of brokerage, investment advisory (including financial planning) and other services. There are important differences between brokerage and investment advisory services, including the type of advice and assistance provided, the fees charged, and the rights and obligations of the parties. It is important to understand the differences, particularly when determining which service or services to select.
You can choose from one or more programs and services based on your individual objectives, investment style, need for ongoing advice and interest in particular investment solutions. One of the options to consider is the Merrill Lynch Investment Advisory Program. For more information, please visit ml.com/programs-services.
Neither Bank of America, Merrill nor any of its affiliates or financial advisors provide legal, tax or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.
The Merrill Lynch Investment Advisory Program is an investment advisory service sponsored by Merrill.
Banking products are provided by Bank of America, N.A., and affiliated banks, Members FDIC, and wholly owned subsidiaries of Bank of America Corporation.
Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as “MLPF&S” or “Merrill”) makes available certain investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation (“BofA Corp.”). MLPF&S is a registered broker- dealer, registered investment adviser, Member SIPC and a wholly owned subsidiary of BofA Corp. Merrill Lynch Life Agency Inc. (“MLLA”) is a licensed insurance agency and a wholly owned subsidiary of BofA Corp.
Investment products offered through MLPF&S and insurance and annuity products offered through MLLA:
Are Not FDIC Insured | Are Not Bank Guaranteed | May Lose Value |
Are Not Deposits | Are Not Insured by Any Federal Government Agency | Are Not a Condition to Any Banking Service or Activity |
© 2022 Bank of America Corporation. All rights reserved.
4900303 | 8/30/2023